After months of hard work, the DVN team are proud to announce our superlative study on the impact of a changing car industry on exterior lighting will go live tomorrow. In addition to its clear, comprehensive textual presentation of the information decisionmakers need to allocate investment and talent resources wisely, the study is peppered with images, including multiple views of particularly interesting lamps, with description, commentary, and analysis. The cars in the report are all, of course, covered in general elsewhere. This DVN study is the only one focusing closely on the lights.
In response to our outreach in the early and ongoing stages of putting this study together, we received an enormous volume of information from automakers, lighting suppliers, research bodies, technical standards boards, and organisations about a giant variety of nascent technology: high-brightness LEDs, lasers, LCD, DMD, MEMS, µAFS, LCOS, OLED, holograms, and so many styling differentiations. We have carefully sifted through it all to determine the main trends and assess their likely directions and implications over the coming years.
Frankly, I didn’t imagine it would be a task of this scale—the biggest of DVN’s first decade since the launch of the DVN book two years ago. But it will surely turn out to have been fruitful work which will help all the lighting community, car makers, set makers and tier-2+ suppliers, researchers, regulators, practitioners, managers, and newcomers to the field.
The ultimate goal of this study is to provide you and your company with a solid basis to define your strategy and path to success within the specifics of your business area for the coming decade. I am proud to deliver, via this study, a multifaceted clear preview of the future of automotive exterior lighting, a reference for all the automotive lighting community.
Starting tomorrow you may order this study from DVN; the price is €8,000. It will be delivered as an electronic document but 3 beautiful and exclusive paper copies will be sent for each company order, one for the management, one for the marketing team, and one for the engineers who just joined the company as new comers.
Sincerely yours,
DVN President