Reality has a nasty habit of putting ugly holes in beautiful ideas, doesn’t it!
I’ve been a hard worker all my life, but never could I imagine the amount of difficult work it would take to turn a dream into a book. I worked with my international team day and night—sometimes all through the night—to bring Lighting, the Soul of Car Design to fruition in the 6-month timeframe we had defined. I set out to present passion, emotion, history, current and future technologies, and artful images with an overall goal of making lighting players proud of their job and world. We’ve received a lot of congratulatory feedback, and I sincerely thank all of you who have written to say they learnt a lot from the book, or talking about reading it as a family treat and proudly explaining their work to their children.
But, but, but…I also committed some mistakes: I omitted some important companies who deserved to be named, and might not have struck the right balance of coverage of the various companies.
I think it’s because I wrote the book from the seat of a subject expert, seeking to compound the best information and the best pictures without thinking enough about the legitimate feelings of some lighting companies. I’m sorry to have made anyone feel slighted or left out; I didn’t mean to. I consider as friends all my colleagues in the lighting industry, and I am chagrinned when I come to deserve criticism from you. All my life has been dedicated to automotive lighting and I will continue as long as possible to help this industry.
I’ve got two plans to make it better: we’ll give in the future more information about the companies who felt underrepresented in the book, and we’ll present them in the next publication I intend to launch. The limited run of 2,000 copies of Lighting, the Soul of Car Design will probably be sold out before the end of the year, given that some companies are buying them by the fifty-lot, so there’s room in the near future for another de luxe book presenting another set of companies and people. If you’d like to have a role in the next book, please speak up if you’ve not yet done so.
At DVN, we aim to be the community nexus for all the world’s lighting companies. We’re not satisfied with our job of it until you are.
DVN has the pleasure to announce the report on “The Indian Automotive Industry and the Automotive Lighting Market”. See next the executive summary.
DVN Editor in Chief