Following on from our DVN reports on PSA, Audi, BMW, and Mercedes-Benz, we are proud to publish this week our newest automaker report: Jaguar Land-Rover and Lighting. Jaguar have made their biggest improvements in lighting over the last decade. While Audi, BMW, and Mercedes might reasonably be called the lighting race frontrunners, JLR are an active fast follower as the 3rd maker to show laser headlamps, not to mention extreme innovation—in the Velar, for example, are the thinnest modules to make full AFS and matrix beam ADB with 16 segments per lamp, and the world’s smallest front fog lamps, which give a good range and wide spread of light comparable to large conventional fog lamps.
How can we explain these great progresses? Probably by a combination of three factors: First off, the commitment of Shammika Wickramasinghe, JLR’s Technical Specialist for Exterior Lighting. His clear vision and persistence push his point of view up to the top of the company. You’ll find our exclusive interview with him in this week’s news. Then there’s the involvement of styling and marketing, and it helps that the company’s top management spends money on lighting—perhaps this is both a cause and a result of the first two factors.
An important part of the report is the design, lighting innovation, and current lighting technologies with various lighting systems presented in detail. The authors also describe how JLR styling and engineering managers are increasing perceived brand value through styling differentiation and enhanced lighting performance.
The report includes interview with Shammika Wickramasinghe who describes his position on styling. Give it a look!
And don’t forget to register for our 16th DVN workshop will take place in Munich on January 30-31, 2018 at the prestigious Hilton Munich Airport Hotel. For detailed agenda and registration, go to this link