CES was very busy in January, with the West Hall dedicated to automotive. We published a separate report including interviews with a number of companies and this month we will cover a few follow-up topics, including an interview with Magna on the topic of AEB.
You will find the report entitled “CES ADAS Report January 2025 – DVN” on our website.
Cost reduction for L2 ADAS was one key theme at CES as well as adding more features to the existing sensor set. Software defined vehicles move to a more general computing architecture and allow easier over-the-air updates that will allow new features (as they are developed) to be deployed. This also allows for software subscription models for OEMs that can charge for additional features over the life of the vehicle.
Robotaxi services are becoming more common – Waymo, Zoox and VW were amongst the vendors showing platforms at CES. As the service is rolled out on a much broader basis, cost reduction of those platforms will be key. The VW ID.Buzz robotaxi, developed in partnership with Mobileye, uses 7 lidars, 13 cameras and 4 radars. Waymo was showing its cost reduced gen 6 platform at CES.
Don’t forget our upcoming AEB workshop in Detroit, April 10th. We still have a few speaking opportunities and exhibit slots open, please contact me if you are interested.
Thank you,
Martin Booth
DVN USA Representative
[email protected]