I spent 10 days in China with part of the DVN team, to visit DVN members and attend the EAC Enmore interior event at the Suzhou Conference Centre, A 40,000-m2 venue with over 30 conference rooms. Suzhou is a city of about 10 million inhabitants, about 100 km from Shanghai. DVN co-hosted a lidar event there.
This week’s in-depth article summarizes these conferences, followed by interior news, mostly dedicated to the visits I had with Chinese suppliers and automakers. Jidu and Nio gave a strong impression of development in China, especially how speed is crucial and how it completely changes how a company does work (develop on your own, digitalization of development tools, decision making process and flat organization).
Most striking is the focus on users; you can really touch and feel what it means to develop based on user surveys, clinics, consumer research, probably helped by a customer base much younger than in Europe of the US. It drives a high level of technical content with focus on new features, whatever the technology is, as long as it is economically feasible to offer and attractive and satisfactory to customers.
I hope this week’s information will help you to optimize your development processes!
Sincerely yours,
