Consumer attraction in China’s EV market is being fought for with touches of “tech luxury” unseen in other markets, but on loud and proud display at the Beijing Auto Show this year.
Chinese EV brands and government-owned legacy automakers are packing previously-premium features into EVs as cheap as $20,000, because Chinese buyers, especially younger ones, prize ‘technology luxury’. And so Chinese makers flog their cars the way Apple flogs their iPhones, iPads, and MacBooks: they offer an optimized experience, in accord with what local buyers expect.
This week’s in-depth piece looks at this quirk of the Chinese market, and how it drives features, technology, and value into the interiors of cars from makers both Chinese and Western.
Ongoing thanks for your membership in DVN Interior!
Sincerely yours,
