Spring will be here soon (in the Northern Hemisphere), and car interiors keep blossoming with more and more new natural materials. It’s all in the name of sustainability, and it opens many new design opportunities to differentiate cars and car interiors. This week’s in-depth report and Coffee Corner musings look through different lenses at this refreshing trend.
It’s not enough just to swap out traditional materials with sustainable ones, though. Especially in premium cars, any and every material must meet all criteria for practical and aesthetic aspects. So the three main kinds of sustainability—ecological; economical, and social—have to be managed, including development of value chains that meet the unique needs of the automotive sector. Value chain analysis is crucially important for every involved business to gain an understanding of the costs and benefits, so they can be appropriately and optimally transformed into value for the customer.
These hot topics feature heavily on the docket of the DVN Interior Workshop on 25-26 April in Köln. Exhibition booths and lecture slots are filling up fast, so please confirm your participation sooner rather than later.
Enjoy this week’s news and commentary!
Sincerely yours,