Imagine a world wherein a car’s interior, and the accompanying cabin experience, are the two most important vehicle differentiators. In this world, people aren’t waiting for the next new car reveal, but for the next operating system update; automakers will introduce new HMI as standalone products to as much anticipation and fanfare as today’s new models, and car magazines discuss user experience and comfort levels rather than acceleration and horsepower.
The rapidly evolving CASE megatrends—Connectivity, Automation, Shared services and Electrification—are changing the configuration of cars and allow vehicle occupants to enjoy new experiences during trips. A recent McKinsey study clearly revealed the growing significance of vehicle interiors and the in-car experience. For instance, 71 per cent of automotive executive respondents to a survey expect vehicle interiors to become more important, while only 38 per cent hold the same views about vehicle exteriors.
This week’s DVN-I Newsletter brings you articles about safety; HMI, and sustainability. The in-depth article is about seat belt reminders, a topic different than it looks at first glance. Enjoy reading!