The Los Angeles Auto Show, which closed last Sunday, reflected an automotive industry going full speed into electric vehicles. That’s not really a news flash, but here’s one made clear by the specifics of what was on display: EV makers aren’t putting so much competitive weight on motor performance anymore. They’re competing on design, battery range, and especially on interior content and presentation—the most intuitive HMI; the best AR HUD; how effective and useful the voice-recognition software is; how versatile the seating arrangements are; which social media platforms can be integrated directly with onboard systems; the most attuned yet unobtrusive driver monitoring system, and so on and on. The interior has become the USP (Unique Selling Proposition) of electric vehicles.
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