It was so exciting! The IAA Mobility 2021 show in Munich was a reinvention of motor shows. It was in a new city, too—a sparkling way of rediscovering the joy of meeting in person with customers, partners, and car enthusiasts all together with real cars we could touch and feel.
The macro trend at this event shows a significant move towards automation and sustainability. Automation means powerful computer architectures, semiconductors, software, digital chassis, connected ecosystems, and upgradability on demand. Sustainability means CO2 neutrality, new and natural materials, recyclability, and such.
Companies like the VW Group, BMW, Mercedes, Hyundai, Faurecia, Brose, Continental, Bosch, and others are thoughtfully speaking to this transformation. The Renault-Google-Qualcomm partnership we describe in this week’s newsletter is yet another example of a company moving toward building scalable architectures updatable with software and powered by new kinds of semiconductors.
IAA Mobility 2021 shone bright light on the future of the automotive industry, and DVN-Interior is here to bring you the relevant parts of what that light reveals. This week’s in-depth report focuses on automakers’ interior efforts, and interior innovations in general; next week we’ll focus on sustainability and suppliers.
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