The IAA Mobility Show 2021 opened in Munich this Monday to showcase the future of mobility, and will end on 12 September. Watch for our detailed report next week. In the meantime, first impressions: the show is organized around three places, The Summit, a traditional trade show on the main fair place, with a nice open venue around a center patio, Biergarten like; the Open Space, mostly outdoor interactive exhibits around the city, and the Blue Lane, which is said to “connect the city center and the trade show with a test track where forward-looking mobility becomes a real experience”.
Major German auto brands are exhibiting, including BMW, Audi, Mercedes, Porsche, Mini, VW, and a few others like Renault, Hyundai and Ford. Many are missing, though, including the Stellantis constellation. Major interior suppliers are very present, showing their innovations, including Bosch, Brose, Continental, Faurecia, Hella, Hyundai Mobis, Magna, Mahle, Samsung, Siemens, Valeo, Webasto, ZF, and others. Automated driving and sustainability are present everywhere.
Audi is officially presenting in the city one of their new concept cars, the Grandsphere, and we present it this week for you in the Design Lounge. It looks like a new benchmark in premium mobility; it’s been conceived and designed from the inside out, emphasizing the importance of comfort, safety, and convenience in the interior.
The DVN US Workshop is almost here! It’s being held on 21-22 September in Novi, near Detroit. If you haven’t yet registered, head over here here to do so, whether you plan to join on site or on line.