Automotive technology progresses thanks to digitalization, which helps cars to be more connected, autonomous, and shared. Product and vehicle technology integration efforts incorporate in-car data and existing customer information as much as possible. These efforts help improve occupants’ overall user experience, safety, comfort, and convenience, while traditional automobile attributes benefit from electrification and autonomous driving. On top of that, newcomers tend to focus on areas like car sharing and mobility-as-a-service. There’s still a blue ocean of services, already accessible from home or office, which could come into the car. Music and video streaming, online commerce, home automation—the list is endless. All this digital content is potentially lucrative, and could change the business model of this industry through new revenue streams and a different mix of participants.
Car interiors, of course, are strongly affected by these trends—after all, the humans sit inside the car, so the interior is the point of contact between the humans and the machine. As such, it is the interface layer between driver and car, passenger and car, customer and car, occupant and services. Controls, displays, and all other elements of the HMI; functional surfaces, voice recognition, and everything else; the whole interior environment is morphing and adapting to this new generation of services. In this week’s in-depth article, we look at the future of infotainment through media content. It will become a new pillar of what car interior and DVN Interior will deal with.
And don’t miss this week’s Design Lounge, with the first chapter of our look at how 7-seater SUVs came to such high dominance in the American market.
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