Four market trends have been identified:
1. ADB (Adaptive Driving Beam, also called glare-free high beam)
We predict that ADB prevalence will grow from 1% in 2016 to 15% by 2025, assuming worldwide regulatory acceptance. There will be de luxe high-end systems and entry-level basic applications. ADB offers great benefits in safety and convenience for many driving conditions; however, to bolster ADB uptake and prevalence, additional work must be done to identify and create additional user benefits for use in mega-cities where traffic flows at speeds below the activation threshold for many of today’s systems.
2. Communication functions
Exterior lighting is moving from the basic functions to the level of being a major safety communication tool. New communication with light will provide additional safety and convenience. Road projections, animations, and pictograms will play an important role in how to communicate. This kind of new communication will be one of the most important areas contributing to the growth of vehicular lighting in the next decade.