A new JD Power report says automakers are spending billions of dollars on technologies that many drivers simply do not use. In the 2015 Driver Interactive Vehicle Experience (DrIVE) Report released last week, researchers surveyed 4,200 car and light-truck owners in the United States within the first 90 days of ownership, which is critical for adoption of new features.
The main important point: Dealerships play a key role in the early stages of ownership.
If a dealer doesn’t explain a feature, the study found that owners have a higher likelihood of never using it.
In addition, features that aren’t activated when a vehicle is delivered sometimes results in owners not knowing they have the technology.