Green, Style, Tech: Three Strong Levers

In a time when so many technological developments and new lighting functionalities seem to be heading this industry for a big technological shake out, it appears of critical importance to filter the technological offerings of the lighting suppliers through a careful and realistic evaluation of car drivers' perception when confronted with new equipment or functionalities.

The future of lighting will depend on perceived added value and will heavily depend on the way communication to the end users and training of distributors will be performed by this industry.
If we try to describe the outlook of these new lighting technologies, we have to evaluate them in the light of the 3 heavy trends which appear to guide the hearts of car buyers as well as car maker's communication:

• Green or ecological attitude highlighting cars' CO 2 emission performance far before other features. This trend could be seen in all 2010 Motor Shows where all global car makers have introduced an E.V., except in North America.

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