In 2009, J.D. Power and Associates launched a survey designed to measure consumer familiarity, interest and purchase intent for emerging automotive technologies, both before and after an estimated market price is revealed.
The study finds that among those who plan to buy a new vehicle within the next six months, interest levels are not the same as in those who don’t plan to get a new vehicle for at least two years.
The table below shows the rank of interest before the market price of the feature is revealed.
We can see on this table the good rank of some technology as Blind Spot Detection, Navigation system or Cornering headlight.