By Paul-Henri Matha
During the DVN Munich lighting event, we started discussions with automotive designers about importance of exterior lighting technology. Škoda Lead Exterior Lighting Designer Petr Nevrela, Nio Head of Design Strategy Adam Badydlo, Polestar Exterior Components Design Manager Christophe Ferreira, BMW Lighting Design Innovation Director Andreas Knoeder-Bunte, and Lynk & Co Chief HMI & UX Designer Louise Kivi participated, supported by Lynk & Co Exterior Designer Tom Hardman.
We decided at the end of the panel discussion to continue the talk around some important questions for our vehicle lighting community. It took me time to write the synthesis, but I did it. Thank you to all for your contributions. Really interesting to see your different approaches!
Paul-Henri Matha: When do you start to work on a new project? At which step of the project?
Tom Hardman (Lynk & Co): The work really starts before any official project start date. We have a vision of where automotive lighting is going, an understanding of the latest technologies being offered by suppliers and a small library of past ideas that haven’t quite fit in previous projects. So, when the sketching does start, we already have a good idea of what we will push for.
Petr Nevrela (Škoda): We start immediately together with exterior designers when the project starts. That means we parallel develop creative ideas for the lamps and at the same time we follow design strategy.
Christophe Ferreira (Polestar): On my side, since I am the main person responsible of exterior components, I am working from advance / concept car to production, so a lot of excitement and responsibilities.
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