Next week, the biggest automotive event in China starts: the Beijing auto show. In your DVNewsletter this week, we present some of the new products to be showcased there—like the Honda 烨 (Ye), the Chery Exceed E8, and the LEVC L380. Suppliers will also be exhibiting their innovations. Among them: new kinds of OLED lighting.
Speaking of which, this week we publish our latest DVN Report, about automotive OLEDs. It’s a comprehensive look at the technology, technique, applications, and market position and potential.
The stream continues unabated, of new vehicles with fascinating new lighting designs. This week, we take a look at the Nissan Qashqai facelift. Its lighting plays a central role in making the car look new-new-new, right from first glance. That’s one of the main reasons why lighting is a design nexus on every car—quite a giant difference from not all that long ago when, particularly in the American market, lights were commodity items like lug nuts. Now the design possibilities are endless! Each design looks different.
That is why we need engineers and designers working together to create the unique design best suited for the project at hand: the one that will make the customer buy the car you have designed.
Sincerely yours,