During four days from the 9th to the 12th of January, around 135,000 attendees visited 4,300 companies. Among them, 1,400 startups filled up the packed Eureka Park. These figures are up significantly versus the 2023 show, though still far from the 2019 peak when CES hosted 180,000 attendees.
The major trends this year in the mobility and auto tech space addressed software (essentially software-defined vehicle and components), AI, and user experience including displays, lighting, and AR. Autonomous driving in general—vehicles, lidars, software—has receded somewhat, with the focus shifting to ADAS in recognition that truly self-driving cars are going to remain a thing of the future for a while yet. As to EVs, there was more focus on charging and less on batteries. And the hydrogen ecosystem was more present than in previous years, though still marginal.
Technology is also flowing from consumer electronics to automotive. That’s why it is important to keep an eye on CES with the most exciting tech announcements like TVs from LG and Samsung, computing updates from Nvidia and AMD, and mobile gaming innovations—these things translate more or less directly to automotive display technology. Transparent displays are a new trend. LG presented their new OLED displays, and Samsung their new microLED ones. Seeing this technology in cars is surely just a matter of time.
