Last week we brought you the first part of our DVN Interior CES coverage. Such was the proliferation of technology that it is worth a second focused newsletter, to be followed by an extended CES DVN Report bringing you everything relevant about lighting, lidar, and interior Innovations.
This week’s in-depth piece looks at AI, EE architecture, and digital cockpits. As we described last week, AI was everywhere at CES, centered around better communication between the car and the driver. AI is changing the user experience to make it safer, smarter, and more intuitive, and more desirable.
Automakers are integrating chatbots into their software. Mercedes raves about a new “hyper-personalized customer experience”, using generative AI and proactive intelligence. Hyundai cars will constantly learn and will become a new mobility ecosystem that can recognize users’ and meet users’ needs early.
AI is also supporting BMW iX and its advanced finger-operated controls. The Fisker Ocean’s center display rotates from vertical to horizontal. The Polestar 2’s adaptive air filter increases its performance when it detects pollen and pollutants. The Genesis GV70 has active noise-cancellation in the cabin. The Nissan Ariya has its center console in a new position. On and on and on, with so many examples generating new vehicle interior USPs. Artificial intelligence is redefining the human-machine interaction.
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Sincerely yours,