Our interview with Markus Frentrop, Global Head of RAL Colours, illustrates the evolution from CMF towards CME Colour, Material and Experience. Colour is becoming a strategic language connecting materials, lighting, interfaces, brand identity and industrial requirements. Within this approach, authenticity, circularity and experiential consistency are gradually taking precedence over simple aesthetic uniformity.
These topics will be part of the DVN Interior Workshop in Shanghai on 8–9 September. RAL Colours alongside Chery, FAW Hongqi, WGSN and YANG Design, followed by a round table on the new directions shaping automotive CMF.
To open this China week, DVN members are also invited to a welcome toast on 7 September on the rooftop of the Tomatito in a super modern place. See you in Shanghai!
Enjoy the newsletter!
Take care,
Contact Emilie Bonnet or Laurent Sérézat.
