Today we bring you our interview with with Markus Frentrop, Global Head of RAL Colours. He describes a fascinating evolution from CMF towards CME: color, material, and experience. Color is becoming a strategic language connecting materials, lighting, interfaces, brand identity, and industrial-commercial requirements. Within this approach, authenticity, circularity, and experiential consistency are progressively overtaking simple aesthetic uniformity.
These topics will be part of the DVN Interior Workshop in Shanghai on 8 – 9 September. RAL Colours will be there, along with Chery, FAW Hongqi, WGSN, Yang Design, and more, with presentations, panel discussions, and expo booths showcasing all aspects of the new shape of automotive CME.
To get fired up for the event, DVN members are invited to a cocktail welcome the night before, on 7 September. It’ll beon the rooftop of the super-modern Tomatito. See you there! Got questions? Contact Emilie Bonnet or Laurent Sérézat.
Enjoy the newsletter,
Take care,
