IAA became kind of a small-scale mashup of a traditional auto show with CES, where the intersection reflected the power of suppliers to deliver new technologies. Automobile was displayed not just as a product, but rather as an entity of a greater mobility system thus, automakers change their perception of the core business and, so must suppliers: ‘making the necessary changes to grow as vital links in the auto industry’s value chain, rather than managing their current portfolio.’
Going from a part supplier mindset to a service provider, that’s what we highlight this week with an in-depth piece dedicated to innovations from vehicle-interior tier-1s and tech companies.
The interior is presented as the third place, or cocoon. Immersive technologies support human-centric design: curved enveloping displays, better balance between touchscreens and real buttons, more haptic feedback, augmented reality and broader HUDs, driver monitoring, scalable electronic and software solutions, and of course renewable materials and other sustainability measures.
That’s just a snippet of the technologies you find in this edition, and you’ll continue to get from this weekly newsletter. If you’re not member yet, there’s never been a better time to join in! We’re glad you’re here with us in the DVN-Interior community.