After months and months of dilligent work, we’ve completed our latest DVN Study. This time we took a new approach, working in a team with eight industry experts to examine the diverse demands, interests, and influences of design, marketing, and lighting engineering inside an automaker. The DVN Study 2021 provides insight from places and spaces usually off-limits to outsiders, and so stands to facilitate mutual understanding amongst automakers and tier-1 and -2 suppliers. We’re proud to present this concise, exciting-to-read study:
LIGHTING UNDER PRESSURE?
LEVERAGING TENSIONS BETWEEN DESIGN, MARKETING, AND ENGINEERING
This study will help you to best manage the relationship with all departments during new projects. We give you new perspective by describing and explain how and why decisions are made, and by whom. The roles of design, marketing, and engineering in the early phase of the car process are explored in detail; you will come to understand their needs their pressure and their daily headache, so your automaker-supplier partnerships can thrive with better support. We have integrated dedicated messages to engineers, marketers, and designers. This is a very fine piece of work, which would be much more expensive if you were to commission a business consulting company to do it for you.
We only would like to add a comment from one of the greatest experts in marketing, very involved in the relevant fields: “(…) frictions between departments with different goals, targets and ways of thinking are daily experienced by hundreds of well-motivated engineers, stylists, and marketing people around the world, but [in this study] maybe for the first time these challenges and conflicts are clearly described and made transparent for potential common solutions”.