2021 DVN Study: 100 pages, published September 2021
DVN adds another dimension to its repertoire by studying the process of creating a new vehicle, and understanding the role of lighting within this process. The result is an informative, exciting-to-read, 100-page work:
Lighting under Pressure?
Leveraging tensions between Design, Marketing and Engineering
This study focuses on the automakers’ perspective of the vehicle creation process and, provides the users of this booklet with the opportunity to better understand:
- The roles and responsibilities of the automaker’s design; marketing, and lighting engineering processes which often seem diffuse and unclear to observers from the outside. This inside information makes it more transparent. DVN’s intention is to give insight where the doors are normally totally closed, to help the mutual understanding among managers; engineers; key-account managers, and project leaders for a better understanding of automakers and tier-1 and -2 suppliers;
- The vehicle creation process, to raise motivation and avoid frustration, and to prepare for the stormy times of a vehicle launch program, and
- The capability to anticipate the complexity created by new influences and changed priorities in automakers’ processes.
The detailed, behind-the-scenes information in this DVN Study drives your transformation from being an observer to becoming an active participant in the early car creation process. A group of senior experts in the field of car lighting—Carsten Befelein, Geoff Draper, Hector Fratty, Wolfgang Huhn, Leo Metzemaekers, Jean Paul Ravier, Ralf Schäfer—have analysed how a new vehicle model is created, and the roles of the different functions, particularly with respect to creating the lighting system.
Not unexpectedly, during the discussions it became obvious that several tensions exist between the targets of the three key functions of design, marketing, and lighting engineering.
As with former studies, one element of information gathering was through interviews with a number of key stakeholders from design, marketing and lighting engineering, mainly at automakers.
The study starts by describing the main demands of the three key functions, including the influence of the homologation or certification process. The study concludes by outlining the upcoming tensions, and unavoidable target conflicts, during the development of a vehicle and how to deal with them in a constructive manner.
This new DVN Study elucidates and illuminates these tensions with real examples; especially the role of lighting engineering in its relations to marketing, design, and regulation.
For more details on the content of the study, please download the leaflet.
Leveraging tensions between Design, Marketing and Engineering
DVN Study published September 2021
Price: €5,000
To get your copy, please click the [Register & Buy Now] button at the bottom of this page.
If you have questions, please contact DVN’s Hector Fratty:
Email: [email protected]
Phone: +33 6 18 40 36 52