DVN produces a steady flow of information for community members—the popular DVN Workshops, weekly DVNewsletters, and monthly DVN Reports. And, there’s a yearly DVN Study. This year’s DVN Study provides extraordinary content from a new point of view versus the tier-1 and -2 perspective. With the title Lighting Under Pressure? Leveraging Tensions Among Design, Marketing and Engineering, it is a tremendous piece of consulting work which would be very expensive if commissioned from a business consulting company.
The DVN Study provides a somewhat unusual view behind the scenes of the early stage of the car design process. DVN’s experts worked closely together under my supervision to build the study; our intent is to describe and explain how and why decisions are made. The roles of design, marketing, and engineering in the early phase of the car process are described and will give you valuable insight, if you are not an automaker manager working in this field. Then you will be able to adjust and optimise your activities to make them more efficient. You will learn how to support your partners inside a car company. You will understand their needs, their challenges, and their daily headaches. I am really proud to have coördinated the creation of this high-value study for engineers, marketers, and designers, and at its conclusion the role of DVN in this complicated field is discussed. I am very keen to have your comments and questions after you have read the DVN Study. You readers and we authors can virtually meet to discuss it at a date to be announced. More broadly, we asked recently for your opinion concerning quality and quantity of the DVN information, and based on your input we’re bringing you innovations and changes starting next year.