Until today DVN has published three studies. 2020 a study about new lighting functions of the next ten years, 2019 a Lidar study about technology and applications and 2018 a study about the impact of the change on automotive lighting. All studies contain a lot of technical information, prognoses that were later seen in presentations of companies and major consultancies, and fundamental analysis about the automotive lighting market and technology. All were written out of the perspective of a tier-one supplier and all are still available.
The 2021 Study will be totally different.
Lighting under pressure?
Leveraging tensions between Design, Marketing and Engineering
The new study is written under my supervision out of the perspective and the experience of an OEM, through my own experience and through many interviews. It does not provide much technical content, but it informs about the processes inside the OEM during a car project. It describes the tasks and duties, as well as the tensions and target conflicts during the car development with a special eye on the lighting, of course. The tasks and demands of Design, Marketing and Engineering are shown in detail. Scenarios and examples of problems in the different project phases are described; different ways to solve them are suggested. Concrete examples and practical tips on how to solve the conflicts between the major stake holders are given.
If you are with an OEM, you should read the study because it can bring real benefit for your next project. If you are a tier-one supplier, you are provided with a lot of “behind the scenes” information and eventually you will better understand and forecast the OEM’s next needs. If you are a tier-two supplier you will have a lot of information that, normally, not even the tier-one has.
The study is a valuable source of advice for everyone working in the automotive lighting process chain. We are currently polishing the text of this study that will be available end of September. I am looking forward to your comments and questions.