Last week in this space I commented about how generalist brands follow premium brands’ innovations in lighting, such as by introducing LEDs and ADB in their new models. I gave the example of Renault using LED technology in all their new models after strongly working to cut the price in half. This is really a strong trend: the premium brands introduce an innovation showing new possibilities offered by new technology, and then the generalists deploy it widely after figuring out how to decrease the cost.
Early examples include the Seat Leon and Toyota Corolla for LED headlamps, and the Opel Astra for ADB. Now Renault are swiftly following the same path. This week we’ve got a DVN exclusive interview with Jean-Philippe Benoist, in charge of Renault’s lighting since 2013.
With the arrival and acceleration of ADAS and new connectivity offerings, lighting innovations will have to compete for the automakers’ and car buyers’ attention and money against other new technologies. This means it is of utmost importance not only to convince the potential driver through advertisement, education, and outreach, but also to communicate internally within each automaker about new lighting solutions and the wonderful breakthroughs they can bring. An example of doing so is the special event organised by Renault’s Benoist last month, specially dedicated to present the newest lighting innovations and trends. It was a great success, and everybody was very enthusiastic.
Take a look at what Benoist has to say. His thoughts are inspirational and contain many good ideas that should be put to use by all of us working coöperatively.