DVN Attracts New Talent to Car Lighting Field
Last July we reported on Milena Kukova’s Master’s degree thesis, on the subject of non-logo branding of vehicles. Lighting, of course, has a central role in such non-logo branding, and Kukova’s thesis discusses it in great breadth and depth. Last week I received this nice note from Kukova:
| “Last year you wrote an article about my dissertation topic. At that time, I didn’t even dare to think I could have a chance to fulfill my lifelong dream to work in the automotive industry. But I applied and interviewed at a University in Britain, which proposed a PhD project which will be used by one of the biggest vehicle engineering consultancies—and they were so impressed with the DVN article that they accepted me! DVN thus changed my life completely, and this means the world to me. Thank you, is just not enough to express how grateful I am for what you did.” |
In the weekly DVN, we often quote engineers, designers, and stylists describing our industry’s critical need for incoming fresh talent and passion for vehicle lighting. So it’s gratifying when we learn that our efforts here in these pages contribute to meeting that need. Kukova will be pursuing her PhD at Coventry University in cooperation with MIRA, the prestigious UK Motor Industry Research Association.
In other news, the DVN Shanghai Workshop is coming up soon; it’s to be held on 21–22 April at the wonderful Hotel Intercontinental. The final agenda is locked in, and registration is closed since 9 April, with a record 300 attendees. See this week’s News for a description of the rubric and sessions.
And we are ever so proud to announce the release of DVN’s first book, produced with herculean effort by our DVN Editor in Chief and longtime industry veteran Hector Fratty in participation and honour of the UN’s proclamation of 2015 as the International Year of Light.
It’s called “LIGHTING, THE SOUL OF CAR DESIGN”.
Practitioners, regulators, & researchers all will want their own copy of this elegant, deluxe book. Its 224 pages and numerous sparkling photos are a showcase of the vehicle lighting field’s history, trends, and predictions, and a presentation of its important participants. This is essential material for the industry’s highest decision makers to fully appreciate the technological and design revolutions under way—and for the world’s brightest young minds considering careers in this field to taste its passion and drive. From the first vehicle lighting a century ago to the dazzling designs of tomorrow’s concepts, this limited-edition book shows it all. We’re launching a special website for it at www.DVN-BOOK.com .
Sincerely yours,
Daniel Stern, DVN General Editor