Audi over these last 10 years and Hyundai over the last three have shown us unequivocally that styling is a crucial key to market success. And a crucial key to that crucial key is lighting, which contributes substantially to vehicle styling in its own right but also serves to advertise the vehicle’s level of technology. So lighting designers and engineers are now involved, together with vehicle designers and stylists, in technology changing faster than ever before. Now more than ever, the engineering and design realms must coexist harmoniously. Engineers and designers alike must actively seek and attend the motor shows and technical congresses to keep up with the state of the arts; whoever sits back and coasts will quickly fall behind. And the effort has to come from all sectors of the industry; automakers can’t succeed without shared strategy and goals in common with suppliers and other exterior players.
Effective, clear, onrunning communication is vital to keep the relationships stable, productive, and efficient between car makers and their suppliers as well as the universities and institutes actively developing the new technology.
Attendance at the DVN workshop in Tokyo will be very useful to get up-to-the-minute new information. There’ll be good, informative lectures on styling and technologies. Attendees will be able to talk and listen with many lighting managers and experts in the round table panel discussions and during the breaks. Numerous experts and several CEOs of important companies will be present. If you’re reading this editorial, you really don’t want to miss this workshop.
This week’s interview with Koito R&D Director Yuji Yokoya underscores the motivation for the DVN workshop in Japan. Traffic on Japanese roads is different than on American or European roads, and car buyers’ needs and wants and preferences also differ. So do the applicable regulations. So it is important to share this information in order to have worldwide knowledge. The DVN workshop creates this opportunity for you—we’ll see you there!