“The new light concept opens up brand-new design options and ideas in highlighting and accentuating the interior.”
(Hans-Peter Bailer, High-Value Design Project)
To create an emotional setting as a genuine experience, the BMW Group’s current Light Research Project covers a much wider range of design and features than in the past. The objective is to create and enhance an individual and harmonious cocoon of light within the car, leading to a brand-new concept inspired by interior architecture.
“The welcome scenario “–(Jan Seeburg,
responsible for interior space design)
The new light concept: welcoming and pleasant for the eyes:
This new light concept is astounding in its effect even from outside. Opening the car by remote control, the driver and passengers experience a welcome scenario with a stimulating feeling of generosity right from the start through the windows.