In-depth

Inspired by the use and presentation of light in interior architecture, specialists at the BMW Group have revised and updated the complete interior in terms of light technology. An important source of inspiration in this context was the BMW Group’s cooperation with a strong partner company working so far only in architecture: Bartenbach Lichtlabor. The result is a brand-new world of experience in the automobile.

“The new light concept opens up brand-new design options and ideas in highlighting and accentuating the interior.”
(Hans-Peter Bailer, High-Value Design Project)

To create an emotional setting as a genuine experience, the BMW Group’s current Light Research Project covers a much wider range of design and features than in the past. The objective is to create and enhance an individual and harmonious cocoon of light within the car, leading to a brand-new concept inspired by interior architecture.

“The welcome scenario “–(Jan Seeburg, responsible for interior space design)

The new light concept: welcoming and pleasant for the eyes:
This new light concept is astounding in its effect even from outside. Opening the car by remote control, the driver and passengers experience a welcome scenario with a stimulating feeling of generosity right from the start through the windows.