There’s a great deal to learn at a good technical congress, symposium, or motor show. An example is the IQCP Intelligent automotive lighting congress.
I attended this congress with some doubts of its cost-benefit. Today, I can assure you I have no regret for the time and cost of my 2 days’ participation. The volume and quality of the information presented made it very much worthwhile.
Frost & Sullivan presented information on the global auto lighting market, drivers and restraints, forecasts — LED headlamp revenue of €600m by 2015! — cost-benefits, consumer perceptions, and new opportunities.
GM’s director of advanced design gave a presentation about how lighting can create a brand signature and enhance perceived quality. There was extensive information on advanced simulation and testing, new processes in headlamp development, enhanced analysis methods, and regulatory updates and roadmaps.
BMW and Honda gave very informative talks about their latest driver assistance technologies.
There was a great deal of discussion around the potential of new technologies like EL foil and OLEDs.
In this economic crunch time, of course your company is taking every opportunity to save money everywhere. Attendance at congresses, symposia, and motor shows is a common cutback area in these efforts to reduce costs. Nevertheless, there’s an important difference between cutting spending and saving money.
Now more than ever, information and intelligence are crucial to success. We urge you to attend the industry’s next 4 important events: the Geneva motorshow, SAE Show congress, ISAL and German IAA motorshow. Information obtained is a critical key to keeping abreast of what’s happening in our domain. Nevertheless, attendance can be quite costly. For the companies not able to attend, Driving Vision News offers all the information presented at the congress with comments and feedback. Your managers and your experts alike get the information from the congress or at the motorshow presented in DVN quickly, efficiently, cost-effectively, and with expert analysis.
We’re glad to have you with us. We realize how carefully you have to watch your expenses these days, and we’re constantly working to make DVN worth your money, your time, and your trust. Onward and upward in 2009.
Watch for our report on the Intelligent Automotive Lighting Congress to be published on February 17.