Hella are creating new structures in South Africa to expand their aftermarket and special original equipment business segments.
The new trading company, Hella Automotive South Africa (HASA), based in Uitenhage, will constitute the hub for future growth in South African markets. As a wholly owned subsidiary, operations started on 1 December, 2008.
HASA will distribute a wide range of locally-manufactured and imported Hella products in the segments of lighting, electrics and electronics, to the independent automotive aftermarket and SOE customers.
The establishment of the new Hella subsidiary and its aftermarket infrastructure will not affect the original equipment supply of automotive parts manufactured by the existing South African Hella operation. However, the direct market involvement of the Hella Group now requires a name change of the existing operation to Lumotech, effective early next year.