Toyota’s new iQ ultra-compact vehicle has won this year’s Good Design Award Grand Award, the top prize in the Good Design Awards competition held annually in Japan.
The iQ was praised for being “a vehicle which has delivered on its aim to dispel conventional notions about small cars. Combined with its cruising stability and safety, the iQ is certain to breathe new life into the compact vehicle market worldwide.”
This is the second time Toyota have won the Good Design Grand Award, the first in 2003 for the Prius.
The Good Design Awards have been run by the Japan Industrial Design Promotion Organization since 1998 and represent Japan’s only comprehensive design evaluation and commendation system. Their origin is in the Good Design Selection System which was instituted by the Ministry of International Trade and Industry in 1957.