IAA is always a giant cornucopia. Here we present seven takeaway points and highlights of some notable production and concept cars, but it's just a taste; for the full spiel, don't miss our DVN Report published this week.
At the 69th IAA Frankfurt motor show, held from 12 to 22 September, the VDA (German Association of the Automotive Industry) have given the event a new look and feel. VDA President Bernhard Mattes likens the show's transformation to that of the auto industry itself: "Automotive companies will meet new digital players. The IAA is becoming more interactive, more connected, and more digital. Trends and topics will be presented and discussed by representatives from many sectors."
Though a surprising list of marques were absent from the show, IAA still sparkles with interesting cars and technologies.
Seven key takeaways
- IAA is changing from an exhibition to a broader-based, more interactive platform with auto manufacturers, tech companies, suppliers, mobility service providers, and startups.
- Many automakers skipped the event—including Alfa Romeo, Citroën, and DS, Ferrari, Fiat, Infiniti, Jeep, Kia, Lexus, Mazda, Nissan, Toyota(!), and Peugeot.
- Big focus on clean-car technology: clean-running engines, electrics, and hybrids. Most of the promotion and communication is focused on EVs. Automakers are facing tighter emissions regulations in Europe, and will have to pay huge penalties for violating the 95 g/km CO2 limit starting next year.