Osram-Continental are working on projection-based lighting functions for cars. The vehicle and its surroundings become a screen for automakers and mobility providers.
Osram-Continental CEO Dr. Dirk Linzmeier says his company “are pursuing the vision of offering our customers seamless and coördinated light orchestration in and around the vehicle. We want to transport the fascinating possibilities that this technology offers in the interaction with its environment”.
Static projection solutions provide, for example, the representation of logos or complex structures such as light guide geometries. Semi-dynamic projectors combine a set of defined symbols and graphics and thus enable, among other things, an expanded display of the turn signal. Dynamic projections allow the content they display to be adjusted in real time. This makes them ideal for mixed traffic scenarios in which autonomous and person-controlled vehicles, pedestrians and cyclists share the road.
Exterior projection systems offer the option of making the turn signal or brake light and relevant driving information clearly visible by displaying them on the road, thus ensuring additional safety. Projections that signal stop signs, for example, support autonomous vehicles in their interaction with other road users. And individual greetings projected onto the driver’s window from the inside ensure a good feeling even before the car is started.