DVN ADAS/AD Applications Newsletter May 2025
We held our AEB Workshop in Detroit on April 9th/10th. Around 85 people from OEMs, Tier1’s and technology suppliers attended. There is a brief summary in the newsletter, below, and…
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Martin Booth
22 posts
Summary of DVN AEB Workshop, Novi, MI
DVN held a AEB Workshop in Novi Michigan, April 9/10th and we had more than 80 industry attendees from OEMs, Tier1’s and technology suppliers.We also had live demos from Teledyne/Flir, Compal/Obsidian, Adasky, Forvia/Hella. Magna and Valeo showing next generation sensor performance. Eighteen speakers presented different solutions to the FMVSS 127 challenge from headlight improvements to…
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Interview with Greg McGuire, Managing Director, Mcity
During our trip to Detroit, we made a visit to the University of Michigan’s Mcity facility and spent some time with Greg McGuire, Managing Director of Mcity. Mcity is a public/private partnership between the University, Michigan DOT and commercial partners that started about a decade ago to test V2X technology. It has since branched to…
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ADAS/AD Business and Applications – News Bites
Korea Provides Tariff Relief For Autonomous DrivingAs part of its emergency support measures for its auto industry the Korean government set a goal to designate autonomous driving technology as a national strategic technology so that companies investing in that field and doing research and development on that end can receive more tax credits. The government…
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Newsletter Sensing & Applications April 2025,Part 2 – ADAS/AD Applications
Starting in May, this newsletter will only be available to members. A three-month free trial will be offered to newcomers. So: if you haven’t already done so, now’s the time…
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Special Report : Mercedes CLA Launches with New ADAS Architecture
Mercedes launched the all new CLA on March 10th, 2025 in Rome. This is a brand new entry level new hybrid/EV platform and we are going to focus on the ADAS features in this report.The software architecture is based on a new version of the MB.OS operating running on Nvidia and other hardware. Four central…
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Special Report: Nvidia GTC March 18th 2025
Jensen Huang spoke about how AI is reaching an inflection point and how data center build-out is expected to reach over a trillion dollars shortly. Software itself is transition from human generated to AI generated. He announced that GM is also now partnering with Nvidia for AI and will use Nvidia DRIVE AGX for ADAS…
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ADAS/AD Business and Applications – News Bites
Here’s where you get quick, efficient news as the industry works to find the balance between cost and revenue to achieve a profitable growth
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DVN ADAS/AD Applications Newsletter March 2025
Many Auto OEMs reported Q4 2024 earnings in February and a number of them commented on ADAS adoption. GM’s L2+ map-based Super Cruise is rolling out on more models in…
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DVN Special Report – BYD “God’s Eye” Driver Assist
BYD recently announced that it will offer its “God’s Eye” driver assist system on all new models, including the Seagull, priced as low as $10,000. BYD sold over 4M vehicles in 2024, including 400K overseas.The ADAS system has three variants with different capabilities – the C (DiPilot 100) uses cameras and radar only, the B…
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