The car industry is increasingly aligning itself with design, and it’s now the norm for car marques to commission installations, run events, and even launch cars during Milan Design Week. More than a dozen automotive brands were active during this, the world’s biggest design week this year, including some notable newcomers. That’s more than ever before, and they all used the event to go beyond the showroom — positioning themselves as lifestyle tastemakers, design authorities, and sustainability leaders.
From art exhibitions to multisensory experiences and new product reveals, design remained the undisputed star in Milano. This week’s in-depth piece describes some of the highlights.
Our China event is coming soon! It’s on 4 – 6 June in Hangzhou. A collaborative effort between DVN and EAC-Enmore will strongly emphasize and center design content with a CMF design conference, including integration with sound, light, and electronics; new and sustainable materials and process innovation, a cockpit focus with emotional interaction, UX, interaction design, holography, and also sensory design, aesthetics, colors, and more. Want to attend? Time’s running out to register, so send us a query.
Sincerely yours,
