DVN Interior brings you a lot of content on HMI and display, touchscreens—all kinds of new technology radically redefining the in-car User Experience (UX). UX has become the new horsepower, in that it’s the basis of competitive one-upsmanship. But it’s complicated; as reported in a JD Power study, people are annoyed by technology which solves issues they don’t know they have. In that sense, they favor physical buttons rather than touchscreens. This week’s in-depth is a contribution of a DVN Interior community member: Andy Travers, CEO of Ceres Holographics, a company helping turn car windshields into displays with HUDs, enabled by holographic optical elements.
As you get ready to jump into 2025, book your expo booth and propose a lecture about your innovations and research developments at the DVN Interior Köln Workshop on 8-9 April. You will have received an email about it, and the preliminary flyer is part of this week’s newsletter.
Merry Christmas and happy holidays to all of you!
