By Paul-Henri Matha
Axel Maschka is the executive vice president at Mobis. He graciously shared his thoughts with me:
DVN: Axel, what is your vision about the automotive market?
Axel Maschka: The vision for the global automotive market focuses on sustainability and innovation. In line with this, global players will introduce various technologies and strategies for the future of mobility. Software-defined vehicles, eco-friendly cars, and fully autonomous driving technologies are key elements of the future mobility market. Major players in each region are driving change, and these innovations and sustainability efforts aim to provide consumers with a better environment and improved quality of life—this is the ultimate goal of the automotive market and its players.
However, from my perspective, there are still obstacles with the rollout of electric and autonomous vehicles. In the case of autonomous driving, while advancements from L2 to L3 and beyond are progressing, there are signs of technical stagnation, and consumers face financial burdens with the adoption of new technologies. To address this, the market needs to grow through affordable solutions such as L2 and L2+, paving the way for the adoption of higher-level technologies at a later stage.
For EVs, the lack of charging infrastructure remains a significant hurdle. Expanding the infrastructure is critical to easing consumer concerns and accelerating market growth.
The essence of the market lies with the consumers preferences. Automotive players must address these inconveniences and challenges. The player who excels in resolving these issues will ultimately lead the market.
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