Jaguar Land Rover Rename as JLR With 4 Brands

Jaguar Land Rover will be now called JLR, in a move intended to highlight four sub-brands: Range Rover; Discovery; Defender, and Jaguar. JLR will thus become a ‘house of brands’ in hopes of “amplify[ing] the uniqueness of our characterful British marques”, according to Chief Creative Officer Gerry McGoven. JLR have been trying to separate their…
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