Audi: Customer Centricity for Innovation in Software-Defined Lighting
by Andre Hainzlmaier, Audi Head of Lighting Innovation

Andre Hainzlmaier, in this presentation, wanted to emphasise that software affects not only the product, but also the experience and the configuration. In the past, lighting efficiency was the main driver of innovation, but with digital light technologies, we start a new lighting era—opening completely new opportunities for safety; design; communication; wellbeing, and entertainment, and…
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