CES ’23 was as close as the event has yet come to pre-pandemic size and dynamism, with an impressive number of exhibitors; visitors, and endless show halls. CES is arguably the most influential tech event in the world, and it’s also one of the largest and most important auto shows. At least 274 automotive and mobility exhibitors covered more than 40,000 m2, a 70 per cent increase in floor space from last year’s pandemic-depressed levels.
BMW announced their futuristic i Vision Dee electric car; Stellantis presented their new Peugeot Inception concept; Vinfast’s presence was among the signs of a strong Asian role in the auto tech industry, and Sony and Honda revealed their EV prototype and marque, built with Epic Games’ Unreal Engine technology to provide next-level entertainment; communication, and safety features.
CES really is the show for technology makers, providers, and suppliers. Major tier-1s clearly invested a great deal to demonstrate their technology leadership—Bosch; Continental; Valeo; Forvia; ZF; Magna; Marelli, and super-numerous others. There had to have been thousands of startups!
The DVN team collected an enormous amount of information, and this week’s in-depth article covers the automakers and cars. Next week’s will cover the main tier-1s, and a complete report will be made available before the end of the quarter.
The magic of CES is energizing, combining the immeasurable amount of new technology within an industry moving toward software-defined vehicles in context of the CASE megatrends. CES is also unique because of its size, and probably because—for better and worse—the city of Las Vegas is what it is. It helps shore up faith that our industry will to continue to progress in sustainability; user experience; digitalization, and services. We will strive to bring that excitement to you with our words and pictures!