Surveys consistently show convergent results on how car users are changing, and basing their purchasing decision on car interior, and on the user experience they’ll get. We’ve been reporting on these findings for quite a while now; clearly, the trend has traction: interior lighting and new materials together are key criteria for creating appealing interiors.
Last week we spoke about what’s one inch below the surface, and this week we’ll look at the layer one inch above, including the interplay of surface materials and light. This week’s in-depth report explores how combination of both, lighting and material together are creating a new layer of consumer appeal.
The intensity of endeavor for interior digital solutions is rapidly climbing, and suppliers are entering partnerships at what seems like a record rate: Harman with Caaresys; Grupo Antolin with Trinamix, and AMD with Ecarx are three such partnerships with special relevance in the automotive interior world. Cockpits will be digital; occupants will be monitored, and HMI will be the cement, consolidating user experience and safety.
Glad you’re with us, and keep reading for the detailed program of the upcoming Think Tank seminar in Köln on 28-29 November. Come and join in!
