We’re pleased to announce the DVN 2021 Study is now available. A great deal of thought, effort, and thorough research has gone into it, to mould it into a powerful, value-packed document that will facilitate mutual understanding amongst automakers and tier-1 and -2 suppliers, bringing readers insights and information usually off-limits to them. It’s called Lighting Under Pressure—Leveraging Tension Between Design, Marketing, and Enginering.
The study starts with two prefaces which highlight the content; one from Wolfgang Huhn, DVN Study team and former head of lighting and vision systems development at Audi; and the second from Ford’s Vehicle Programs Director Jackie Marshall DiMarco. Both prefaces brim with expertise gained by the authors’ deep and relevant experience in project management.
Wolfgang Huhn wrote his contributions, he says, in an “emotional and engaged way, because this was part of his daily life”. Most of the examples he presents are based on his personal experience in the lighting engineering part of the vehicle development process. “My intention”, he describes, “was to provide an insight, where the doors are normally totally closed, to help the mutual understanding between the OEM, and the Tier 1, and Tier 2 suppliers”.
And Jackie Marshall DiMarco thoroughly explains how the study explores the healthy tensions between design studios, marketing, and product development: “It is a serious reality we have found at Ford that exterior lighting is a complex part of that relationship, now more than ever based on the signature, regulation, and performance aspects”.
The roles of design, marketing, and engineering in the early phase of the car process are explored in detail; you will come to understand their needs, their pressures, and their daily headaches so your automaker-supplier partnerships can thrive with better support. We have integrated dedicated messages to engineers, marketers, and designers. This is a very fine piece of work, which would be much more expensive if you were to commission a business consulting company to do it for you, so get your copy as soon as you’re able!