Automakers have long focused on getting drivers to sit tight and pay attention to the road. Now, as the industry moves to more automated vehicles, there’s a new challenge: how to tackle passengers’ boredom!
Since CASE is in the air, the whole industry is investigating new modes of automotive travel, starting with what happens when the driver is not actually driving. But what about the other occupants, especially the ones in the rear seat? They were already available for activities, and now even more so.
The paradigm shift is that attention to the road is not the focus anymore, and occupant time availability becomes center of attention. That’s where rear seat entertainment will play an important role, and that’s we explore in this week’s in-depth article.
With screens, and with new user experience they offer, automakers are using new levers to boost the attractivity and identity of their brands. This week’s missive from Industrious___ describes the UX as ‘intellectual control of the object’—a kind of media management connecting the product with its user.
We do hope you enjoy this DVN-I Newsletter. We’re glad to have you with us. If you haven’t yet subscribed, come join in!
Sincerely yours,
