In 2018 Volvo presented their S90 ambience concept, a sensory experience Volvo described as “synchroniz[ing] visuals, sound, and scent to redefine in-car luxury”.Korean designer Jinsop Lee established the theory of 5-sense design, according to which good design not only looks good, it also sounds, smells, and feels good. Hygge and coziness for all the senses,…
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