As the automotive industry progressively resumes production all over the globe, a second big hurdle is in front of us: customers have not put “car” on their after-the-virus shopping list! Governments, automakers, and dealers will likely offer incentives and special sales to help spark sales demand. Government incentives mostly will center on electric cars; dealers will offer attractive purchase financing, and automakers will most likely try to differentiate on design and interior content—starting from what’s already available, then options that can quickly be brought to market, and progressively to new design.
The pandemic has probably put “care” and “trust” at the heart of the concerns of future buyers, so these values are the core of the main topics we are addressing here in DVN Interior: safety, health, hygiene, comfort, convenience, friendly materials and suchlike. That’s why industry has to use quickly-available options, packages, and other fast improvements to rejuvenate sales of current models at the most affordable price in order to pump up customer desire.
To that end, this week we’ve got our second in-depth chapter on advanced interior lighting and RGB-LED technology. And we continue our look at the center console/floor console space.
As promised last issue, our first 2020 DVN-I Report, on Interior Trends, went live last week; download it if you haven’t yet, and if you’ve not yet registered for our 1st DVN Interior Workshop in Darmstadt on 23-24 September, you may do so here.
In the meantime, Go carefully and stay safe