After graduating from business school, Pascal Popis started at Philips in 1992, moving amongst different functions in Sales/Marketing and Management. Today he is Senior Vice President of Sales and Marketing for Europe and the Americas at Lumileds. DVN asked him questions concerning Lumileds' achievements and strategy. Here's what he had to say:
DVN: What are the main changes you expect in the next years in automotive lighting technologies and what are the challenges for Lumileds?
Pascal Popis: As LED adoption is now spreading fast across the high-volume mainstream market segments, simple and cost effective engineering solutions are needed, which have to be rolled out fast and scaled up in high volume across multiple OEM platforms. Challenge here for Lumileds is to come up specifically with an attractive range of cost-effective light source propositions which answer this need.
As the full market transition to LED will not happen overnight but progressively over at least another decade, it will also still require product optimisation and value engineering of conventional lamp technology. The new higher performance halogen types H18 and H19 are nice examples of how conventional lamp technology can still accommodate the headlighting application needs of the migration toward LED.