“We have to remain the forerunner in new technology”
Nordic Lights, a Finnish company headed by Reijo Tiuraniemi, design and make LED, HID, and halogen work lights for leading makers of heavy duty machinery, and HID driving lamps. Here we introduce them as new Gold members of the DVN community.
DVN: Reijo, welcome to the DVN community. Tell us about Nordic Lights.
Reijo Tiuraniemi: Nordic Lights got established in 1992 with the goal to manufacture the best work lamps in the market. Our lamps are sold all over the world to OEMs as original equipment and in the aftermarket as replacements and upgrades; our sales team works from Finland, Germany, USA, and China. We operate flexibly, and our range includes many options for light patterns, brackets, connections, etc. We don’t hold any stock for finished goods, but we have good stock in components to enable the flexibility. Therefore we can deliver even very small orders. Starting with a new customer usually involves our tailoring the lamps to suit his application, for a resulting lamp not sold to other customers.
DVN: How did you enter the lighting market?
R.T.: Originally we made plastic components mainly for the bicycle industry. We still make innovative bicycle products including front and rear lamps, through our other business operation. We leverage our own component production as a resource in product development as it helps us bring new ideas to market. Our latest innovation is our injection moulding technology for sophisticated polycarbonate lenses for LED lights. Naturally, in-house component manufacture keeps us competitive.
From the start we wanted to have another leg besides our seasonal bicycle business. We saw market space for high-end work lamps with features unavailable from other makers.